Our Story
Founded in 2022 in Delaware, Icy Luxe Co. was created to make oral cosmetics simple, enjoyable, and confidence-boosting.
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Our products are thoughtfully designed to be easy to use, effective, and uplifting, helping you feel radiant with every smile.
This is just the beginning β as the brand grows, weβll continue creating ways to make oral care effortless, approachable, and always in style.
Smile with confidence β every day, for yourself.
β Chernay Rowell, Founder
Healthy, Beautiful Smiles is
Our Motto
Our goal is to make oral care effortless, enjoyable, and confidence-boosting β starting with our Icy Luxe Co. whitening pen.
Effective oral care made simple and accessible.
We create products that help you feel radiant, confident, and empowered every day.